Jimmy the ticket hero
Jimmy Beacham and Leon Gray recognised at Ticketing Business Awards
Jimmy Beacham, Head of Ticketing and Revenue at Capital Theatres, has won an Unsung Hero Award at the Ticketing Business Awards, held in Manchester on Tuesday, 28 April.
The Edinburgh International Festival’s head of ticketing and audience experience, Leon Gray, won the Movers and Shakers award for his work on the 2025 festival. The EIF was nominated, but did not win, the insights and analytics award for its demand-based pricing.
Jimmy Beacham (front left), Leon Gray (4th from right at rear) and other winners at the Ticketing Buisiness Awards. Pic: Paul Heyes
Beacham began working at the Festival Theatre as a box office assistant 31 years ago. He now leads a team of 15 people across Capital Theatres’ three venues the Festival Theatre, the Studio Theatre and the King’s Theatre which is due to reopen in August after a major redevelopment.
Capital Theatres say that his experience spans thousands of performances including drama, major West End musicals such as Hamilton and Mary Poppins with accompanying massive on-sales, world-class dance, opera and comedy, alongside an extensive Studio Theatre programme and 32 pantomimes. This breadth underpins his deep understanding of audiences and the organisation.
creative and stimulating environment,
Expressing his delight at the award, Beacham said: “I have worked at Capital Theatres for 31 years and still love my job to this day. To work in such a creative and stimulating environment, on such a variety of world-class productions and with fantastic colleagues is a real pleasure.”
He was one of six nominees for the award, with other nods going to the likes of ticketing giant ATG Entertainment, the O2, the CEO of Eventim Brazil and San Diego Theatres.
Beacham’s boss, the CEO of Capital Theatres Fiona Gibson, said: “We are so thrilled that Jimmy has won! Jimmy’s impact is felt everywhere at Capital Theatres – by audiences, colleagues and the companies who keep coming back.
“For over three decades, he’s been at the heart of the organisation, sharing his wealth of knowledge, generous spirit and brilliant sense of humour, all delivered with a cheeky twinkle in his eye. Jimmy displays the values and excellence of Capital Theatres and so much more. He is our Unsung Hero!”
ENDS
