More blooming insight

Jul 28 2017 | By More

EIF release new Bloom images

New visualisations of Standard Life Opening Event: Bloom have been released with a week to go to the EIF’s 70th anniversary festival.

The event in St Andrew Square runs from 10pm to midnight on Friday 4 and Saturday 5 August 2017 and is completely free. All early entry tickets have been allocated, but the event becomes open access from 10.30pm each night.

Standard Life Opening Event: Bloom – looking into St Andrew Square from George Street. Computer Visualisation by 59 Productions (click to enlarge).

Although Bloom will take place over a period of two hours on both nights, it will be running on a 20 minute loop allowing more people than ever before the opportunity to enjoy it.

Those without tickets to the first half hour can queue in George Street for entrance from 10.30pm until midnight.

Passers by will be able to see the beginnings of visible set up for the event around the St Andrew Square from Monday 31 July.

EIF associate artists 59 Productions, the creators of Standard Life Opening Event: Bloom, have produced a first glimpse of what audiences can expect to see on the night, giving just a hint of the scale, colour and immersive aspects of the event.

immersive environment

59 Productions say they will transform the facades around St Andrew Square to create a vast canvas for projection-mapped animations.

Standard Life Opening Event: Bloom – looking south towards the Scot Monument. Computer visualisation by 59 Productions (click to enlarge).

The Square will become an immersive environment of colour, texture, sounds and sensations that places the audience at the centre of a visually stunning digital constellation allowing them time and space to explore.

This visual spectacle will be accompanied by a soundscape by composer and musician Nick Powell, whose previous EIF credits include Lanark and The Wonderful World of Dissocia.

The Standard Life Opening Event: Bloom is supported by £100,000 from the Scottish Government’s Edinburgh Festivals Expo Fund and made possible by support from a portfolio of partners across the private and public sector.

This is the second opening event in a three year partnership between the International Festival and Standard Life – the International Festival’s Opening Event Partner. Other key funders include EventScotland and the University of Edinburgh, which have supported the Festival’s Opening Event since its inception in 2015.


Standard Life Opening Event: Bloom
St Andrew Square, EH
Friday 4/ Saturday 5 August 2017
10.00pm – 12midnight – with audio and visuals running in a 20 minute loop.
Ticket holders will have access to the arena from 9pm each night.
Non-ticket holders will be admitted from 10.30pm on a first come basis.


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